How to Craft a Stand-Out Cold Email In Three Simple Steps

Writing a cold email can feel intimidating. How do you adequately express yourself and your interest in a job simply from a few typed lines in an email format? This article provides the tools you need to take on this challenge. Before we tackle the steps of writing a cold email, let’s start with a quick definition. Indeed defines cold emails as “introductory emails that you send to someone you do not know to create a connection for business or networking opportunities.” Now that we have a solid definition, let’s work on the process of writing. If you feel overwhelmed or unsure of where to begin, take a deep breath and follow these simple steps.

  1. Decide who is the best person to receive your email. No matter how strong your email is, it has to get into the right hands in order for it to be effective. According to Indeed, it takes a little research to find the right person to send your email to. Indeed suggests scouting out the website and social networking pages of the company you’re interested in. If you find the right recipient but cannot find their email, Indeed gives a pro tip: Find the business profile for the person you’re hoping to email, and you’ll likely see their professional email address. Take time to look through the company’s website and check out your recipient’s LinkedIn and other professional accounts. This step won’t take too long, and the time you put in will definitely pay off.
  2. Get to the point…and be clear about what your point is. According to Leslie Moser’s article on The Muse, it’s important to keep your email brief. This brevity will make your recipient feel that they have the necessary time and energy to read your words (and hopefully respond). By being very clear about your purpose in writing the email, your recipient will feel that they understand the point of the conversation. Moser provides important reminders of what to include in your email: “why you’re interested in the particular company, … concrete skills that show you’d be a good fit, and … how you found the recipient’s information.” This list is helpful in writing the bulk of your email, as it provides a solid group of criteria to check your email against. If you’re still feeling stuck, The Muse provides email templates you can look at here.
  3. Don’t forget to follow through. Multiple articles suggest sending emails to follow up with your recipient. According to an article on VoilaNorbert, “Sending several emails will improve your chances of receiving a response by about 10%.” After you go to all the work of crafting an email, you don’t want to lessen your chances of landing a job by forgetting to follow up. The article on VoilaNorbert suggests sending a first follow-up email the fourth day after sending your original email, and sending a second follow-up email on day nine (the article also includes helpful templates). The article further warns against sending a follow-up email for a job application on a Friday, since the email might be lost in other weekend messages. Choose when to send a follow-through email strategically, and use the same principles of being brief and clear in your writing.

By working diligently and giving yourself time to reset and refocus, you’ll be on your way to a stellar email that rightfully represents you and your interest in your new potential job. What company can you draft a cold email for this week?

By Carissa Joy Burns

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